fffoundish is an independent edit of objects, ideas, design and technology worth getting sidetracked by.
New things turn up beside old ones. Useful things beside completely unnecessary ones. A tiny camera might lead to a piece of industrial design, a rug to a century-old technique, a lamp to a house I suddenly want to know everything about.
There is no attempt to make it all match.
Finding the connection is half the fun.
I’m Pam, the person behind fffoundish.
My route here was not particularly obvious.
My background is in law. I spent years reading, researching, following threads, checking what sat behind them and working out how one thing connected to another.
It turns out that habit is quite difficult to switch off.
Outside work, I was doing much the same with whatever caught my attention. I wanted to know who had made something, where the idea had come from, what had influenced it and why I seemed to be seeing versions of it everywhere all of a sudden.
I did not think of any of this as cool hunting. I was just following things because I found them interesting and it took me a while to realise I had been doing a version of it for years.
My camera roll had been doing this for years.
Long before fffoundish had a name, I was photographing and saving things simply because I wanted to remember them. Details from places I visited, objects, books, colours, materials, small discoveries I wanted to come back to.
None of it was for a project.
But looking back, there was already an edit there. Old beside new, useful beside curious, all connected by the same instinct to know a little more.
fffoundish began when I decided to follow that instinct properly.
One thing usually leads to another.
That is still how the edit works.
A product can lead to a designer. A designer to a material. A material to a place, a movement or an idea that suddenly explains why something is appearing now.
Sometimes the trail ends with an object I want to share. Sometimes it becomes a story for the Journal. Sometimes it leads somewhere I was not expecting at all.
I am not interested in calling everything a trend, or treating new as automatically better. I am interested in noticing what is shifting, finding out what is behind it and seeing where it goes.
That is usually where the good stuff is.
